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What Is Sellsword Arts and Why Fantasy Readers Will Love It
Every fantasy reader knows the moment. The room goes quiet. A hand moves toward the hilt. Someone says the wrong thing to the wrong warrior, prince, pirate, knight, assassin, mercenary, or beautifully dangerous problem with a sword, and suddenly the entire scene tightens. We love the banter. We love the politics. We love the slow-burn tension across a ballroom. But there is something about a blade being drawn that changes the air. That is where Sellsword Arts comes in. At FAB
Chelsea Schermerhorn
May 54 min read
From Vendor Hall to Fantasy Ball: The Full FABLE BookCon Experience
There is something special about walking into a room full of people who understand why books matter. Not just as stories, but as worlds. As escapes. As obsessions. As the reason your shelves are overflowing, your TBR is out of control, and your group chats are constantly being interrupted by, “You need to read this.” That is the heart of FABLE BookCon. Coming to York, Pennsylvania, July 31 to August 1, 2026, FABLE BookCon is more than a traditional book signing. It is a full
Chelsea Schermerhorn
May 44 min read


The Future of Indie Publishing Is Cooperative
Indie publishing works best when it’s cooperative. This piece explores how collaboration, ethical practices, and community are shaping the future of independent publishing.
Chelsea Schermerhorn
Jan 43 min read


A New Beginning
As we step into 2026, we’re introducing ourselves and sharing the story behind Bluebonnet Books and the creation of FABLE—a fantasy book convention built on connection, creativity, and community.
Chelsea Schermerhorn
Dec 312 min read
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